Where is the secret to successful packaging?

The relationship between products in the real economy industry and packaging technology is very close. Products from all walks of life have to go through the process of packaging more or less from production to distribution. Product packaging design must keep up with the times. If the packaging of similar products lags behind competitors, there may be problems in the "first impression" link. If the sales of the product in the market are sluggish, or the sales growth rate is lower than the total market growth rate, it is necessary to check and reflect on your packaging image and market positioning at this time.

Packaging usually has three functions: 1. sensory packaging; 2. intelligent packaging; 3. functional packaging;

1. Sensational packaging As the name suggests, it is a packaging designed to the sensory system. The sensory system is an intuitive experience, including touch, sight or smell. Sensory packaging is mainly to establish an overall external feeling, such as smell, texture structure and visual effect. For example: Some packaging extracts the smell of internal products to attract customers, such as toast, barbecue, chocolate or fruit smell, and the extracted smell is fused into adhesives or coatings to make the whole package full of attractive taste. Minglang elastic pin can quickly fix the product on the back card, and also allow customers to directly touch the product, increasing the interaction between the two and improving the attractiveness of the product to customers. In this way, a link can be established between the product and the consumer. Sensory packaging has a very human consideration for maintaining the integrity of the product. 

2. Intelligent packaging Intelligent packaging is mainly used to detect the deviation of packaging structure or material. For example, testing the density of packaging cardboard materials to determine whether the produced carton has enough stiffness to meet the needs of the product, such as ensuring that juice or milk will not leak out. Using laser detection technology, multiple parameters of food packaging design can be measured, such as the microstructure of packaging printing ink. Smart packaging can contain a large amount of product information inside the package. It combines marking and monitoring systems to form an extended tracking system to check product data. Smart packaging tracks and monitors products through internal sensing elements or advanced barcodes and trademark information systems, and uses the principles of sensory packaging and functional packaging. The use of UV and EB inks can effectively avoid barcode deformation, and for more accurate data detection, data chips or micro-dot detection systems can also be used for control. 

3. Functional packaging This type of packaging is a scientific method to solve packaging problems related to the contents. With the antiseptic properties of liquid packaging boxes, the application of such packaging can keep perishable products fresh for a longer period of time. The packaging box designed to eliminate certain defects and deficiencies of the product itself, such packaging add-ons can also extend the shelf life of the product and maintain the fresh taste of the product. Functionalized packaging can effectively prevent the content from being disturbed and play a very good protective role.